Business Names, Company Names and Domain Names do not offer you any protection in relation to the name. Trademark protection does!
Trademark protection can be an inexpensive exercise or process, but is also very complex for the inexperienced.
No matter how small or large your business is, you need to protect your business reputation or you risk losing your rights. At the very least, you should be aware of trademarks and how trademarks effect your business.
A registered trademark is a tradeable piece of property, meaning as it is an asset, you can apply your own dollar value to the trademark and include on balance sheet as an