Trademarks are serious business, with potentially serious penalties, including the possibility of having to change your name and/or logo, you need to get right, and do it properly at the beginning.
Searching for trademark availability is not the same as searching to register a business name or domain name, it is far more complex than you think.
Considerations when searching:
You need to be very careful re your business name, as your name may be refused because a similar mark is already registered for related same products or services.....you would then have to start all over again.
If you do not conduct thorough research you need start again.
It is extremely important before you file a trademark application, and that you have a reasonable clear indication of likely-hood of success of your new trademark application.
Also, once you file an application for trademark success you may not know the results of your application for up to 3-4 months after filing.
Thorough Trademark research & written special and report will paint a far clearer picture as to where you stand now, and in the future in relation to your use of your brand in Australia, the report will also provide recommendations in relation to how best to protect your brand in Australia before filing an application.
Request Thorough Search Report